The price of a new BMW i3 was up a little over 10 per cent at $39,928 in New York City on Wednesday, but the car’s performance remained weak.
The benchmark price of the new BMW 5 Series has also dropped nearly 50 per cent in the past week.
The price drop for the all-new BMW M6 was a little more muted, at $41,895.
The new BMW X5 SUV, meanwhile, was down about $1,000, or about 7 per cent.
BMW shares were trading down around 4.6 per cent to $1.3579 by 8:30 a.m.
ET, while Ford shares were down 1.9 per cent or $1 a share.
BMW was not expecting a big drop in sales in the coming months, but analysts have said it’s possible it could get worse.
“In our view, BMW has not had an event-driven change in demand,” chief financial officer Thomas Koehler told investors.
“We think there will be a period of a very slow recovery of demand from BMW’s market share,” he added.
The M6 is now available for pre-order starting at $45,995 in the US, and the new M5 is also available for $35,995.
The BMW X3 is available for purchase for $39 and the BMW X4 is $40.
Prices for the BMW M4 and the X5 SUVs have not been disclosed.